Built for Breeders. Proven in Production.
These are not concepts or mockups. Every project below is live, serving real users, and built around breeder workflows that needed to work in production, not just look good in a screenshot.
I build my own products (ReptiDex, Breed Ledger) and I deliver for clients (Texas Top Notch Frenchies). The difference matters because it means every tool I build for a client has been tested in my own operation first. The architecture, the genetics engine, the deposit workflows. All of it runs in production before it reaches your program.
If you are deciding between a breeder-first engineer and a generic designer, this page is the proof. Each case study shows the problem, the build, the outcome, and the service path it connects to.
Gold Standard Gecko Club
Registry, member portal, and event system, live before NRBE 2026.
GSGC runs gecko conformation competitions at major reptile expos with sponsors including Pangea and Repashy. They needed membership, animal registry, and event management without replacing their existing website. What got built: a custom-branded tenant at gsgc.breedledger.co, operational ahead of NRBE 2026 in Daytona Beach (August 15-16). Members onboard, geckos register, events fill, and no one loses the spreadsheet when the secretary changes.
This is the modular adoption pattern: keep your existing front door, add the operational infrastructure behind it.
ReptiDex
reptidex.com →Hundreds of animals tracked. 5.0 stars. Zero marketing spend.
What changed: breeders stopped juggling spreadsheets, notes, and memory for mission-critical records.
The Problem
No adequate reptile tracking app existed for serious keepers. Every option was either built for pet owners or limited to a single feature like weight logging. Breeders with 50+ animals needed something that could handle genetics, pairings, offspring records, and multi-generation lineage in one place.
What Was Built
A full native iOS app built from scratch with animal profiles, 5-generation pedigree trees, AI-powered genetic predictions, offline support with auto-sync, pairing and clutch management, QR codes linked to live records, and team collaboration with role-based access.
Results
- Hundreds of registered users with zero marketing spend
- Hundreds of animals tracked across crested geckos, corn snakes, hognose snakes, and 8+ other species
- Community-driven development — user feedback from day one shaped the roadmap
ReptiDex is the foundation of the breeding records apps I build for clients. Learn more about Breeding Records & Genetics App →
Geckistry (now ReptiDex + Breed Ledger)
reptidex.com →A full breeding operation and e-commerce platform that became the foundation for two live products.
What changed: the platform proved the architecture. The husbandry and genetics features became ReptiDex. The website builder and registry features became Breed Ledger.
The Problem
Standard e-commerce platforms cannot handle live animal sales with genetics data. Shopify does not know what a morph is. WooCommerce does not support pairing history. And no marketplace lets you control your brand, your pricing, and your buyer relationships the way a serious breeder needs to.
What Was Built
A custom breeding management and e-commerce platform with a genetics engine handling 30+ allele traits, individual animal pages with lineage data, a checkout flow designed for live animal sales, and a full admin panel for managing inventory, pairings, and buyer communications.
Results
- Production platform that ran a real crested gecko breeding business
- 30+ allele genetics engine built from actual pairing data
- Technology now powers ReptiDex (records) and Breed Ledger (breeder websites)
The technology behind this platform now powers the sales systems I deliver to clients. Learn more about Sales & E-Commerce Platform →
Texas Top Notch Frenchies
texastopnotchfrenchies.com →A 5-star storefront for a French Bulldog breeding program.
What changed: the breeder now has a site that matches the quality of the program and supports buyer trust from the first visit.
The Problem
Texas Top Notch Frenchies needed a professional website that matched the quality of their breeding program. The existing site did not reflect the level of care and investment that goes into producing healthy, well-bred French Bulldogs.
What Was Built
A custom Shopify store tailored for a French Bulldog breeder with professional photography integration, puppy listing pages, an inquiry system, and a design that communicates trust and quality from the first visit.
Results
- 5-star Google review from the client
- Ongoing client relationship with continued maintenance and updates
“Very creative and knowledgeable. Gets the tasks completed quickly and is very thorough. Would definitely recommend.”
This is an example of a custom breeder website built for a client. Learn more about Custom Breeder Websites →
Want results like these for your program?
Tell me what you breed, what buyers or members need from the experience, and where the current system is breaking down.
Prefer email? dmumphrey@builtbydusty.com