001 / Custom work
Some programs need software that does not exist yet. Maybe your registry needs multi-tenant pedigree generation. Maybe your sales site needs to handle deposits, payment plans, and transport coordination in one flow. Maybe your records app needs to track color genetics across six clutches and six generations.
Templates cannot do any of that. So I build it.
Custom work is the high-ticket side of the studio. I take on a handful of builds per quarter, work directly with the breeder running the program, and deliver a working product on a clear timeline. No discovery agencies, no junior engineers, no scope mystery. You talk to me, I write the code, you ship. Pricing sits next to every offer below. If your project does not map cleanly to one, the diagnostic call gets you a written plan whether you hire me afterward or not.
002 / Featured builds
Websites, records apps, and sales platforms. Each one priced inline, scoped on the call, and delivered on a fixed quote. Species-specific website variants linked from the websites card.
A site that ranks, converts deposits, and matches the way you actually present your animals. Built for the species and the buyer, not assembled from a generic page builder.
Custom records tooling shaped around your species and your workflow. COI, pedigree generation, color genetics, weight curves, and the reports that actually answer the questions a buyer asks.
Reservations, deposits, payment plans, and transport coordination running through one sales pipeline you actually own. Replaces three services with one workflow.
003 / Specialized programs
Three programs that sit outside the website-records-sales trio. If you run a breed club, manage a species registry, or need SEO that maps to inquiries, these are where to start.
Multi-tenant pedigree and registry software for breed clubs and species registries. The same engine that runs Gold Standard Gecko Club.
Read more →Member portals, event calendars, public directories, and the pedigree integration most clubs need but cannot find as an off-the-shelf product.
Read more →Ongoing search work for breeder programs. Content strategy, technical fixes, and reporting that maps to inquiries, not vanity metrics.
Read more →004 / Small commitments
Two productized commitments under $500. Both end with a written deliverable, regardless of whether you hire me afterward.
A focused 90-minute working session that ends with a written report and a recommended stack. No upsell, no pressure.
A full audit of your existing site. You will see what is costing you inquiries, what to fix this week, and what to plan for next quarter.
005 / Process
Five steps. The same five regardless of whether the build is a $2,000 website or a $25,000 registry platform. Predictable on purpose.
Describe the problem. I read it the same day.
30 to 90 minutes. Free for builds over $2,000.
Written quote in three business days. No estimate ranges.
4 to 16 weeks. Weekly updates. You see the work as it happens.
Documentation, training, and 30 days of free changes after launch.
006 / Proof
The full case study lives at /case-studies/gold-standard-gecko-club. Short version below.
GSGC needed a real registry, member portal, and event system for the 2026 NRBE in Daytona Beach. Instead of replacing their existing site, the operational layer landed behind it at gsgc.breedledger.co, deployed in GSGC's gold-and-black brand identity. Members create an account, register their geckos, and enter the competition in a three-step flow.
The first member perk shipped alongside the launch: a custom FedEx integration where dues-paying members pull live shipping quotes, buy labels, and print them straight from their account page. Built from scratch, not a plugin.
Read the case study007 / Start here
Every custom build starts the same way. You send a note describing the problem, and I read it the same day. Diagnostic calls are free for builds over $2,000.
