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Built By DustySoftware studio · est. 2017

001 / The studio

Software forpeople whobreed animals

From contracts and waitlists to whelp logs and full websites, every tool here is built by a breeder who actually writes the code. You can finally stop duct-taping spreadsheets and free trials together to run a serious program.

Upgrade your operation
Currently accepting 3 custom builds for Q3, with a waitlist open through the end of the year.
Crested gecko clutch · 12 logged
Waitlist · 47 deposits
09years shipping production software
AWSand Azure certified
HIPAAcompliant platforms shipped
TXbased in Tyler, Texas

002 / Template kits

The exact playbooks I wish
I had when I started breeding.

Each kit is the boring-but-critical infrastructure of a breeding program, formatted, formulaed, and ready to use today. Full pricing on each kit page.

KIT · 01

The Breeder Contract Kit

Nine breeder contracts in two formats, with field-note annotations explaining why each clause exists.

KIT · 03

The Show Trial Kit

Eight documents and spreadsheets for running a show and trial season as a managed program instead of a reactive one.

KIT · 04

The Puppy Waitlist System Kit

A complete operational toolkit for running a breeder waitlist. 12 documents plus a tracking spreadsheet covering intake, screening, communication, matchmaking, and post-placement follow-up.

KIT · 05

The Keeper's Emergency Kit

A complete go-home kit for gecko breeders. 22 documents plus a 6-tab husbandry workbook covering triage, husbandry logs, crisis playbooks, vet communication, and failsafes.

KIT · 06

The New Puppy Kit

The complete kit for new puppy owners. 12 working documents plus orientation, organized around the first 16 weeks of life with a new puppy.

Free · For new puppy owners

Three ways into the
vaccination schedule.

The most-asked-for document in the new puppy world, three ways: an interactive calculator that does the math in the browser, a free downloadable PDF pack with an email, or the full 12-doc kit working breeders send home with every puppy.

003 / Custom work

When the template is not the answer,
I build the thing.

Custom software, one program at a time. I take on a small number of builds per quarter so each one gets the attention it is paying for.

01from $2,000

Custom breeder websites

A site that ranks, converts deposits, and matches the way you actually present your animals.

Discuss this build
02from $3,500

Breeding records and genetics apps

From COI and pedigree to color genetics and weight curves, every record is shaped around your species and the way your program actually runs.

Discuss this build
03from $5,000

Sales and e-commerce sites

Reservations, deposits, payment plans, and transport coordination, all running through one sales pipeline you actually own.

Discuss this build
04$199

Workflow diagnostic call

A focused 90-minute working session that ends with a written report and a recommended stack. No upsell, no pressure.

Discuss this build
05$499

Site SEO sweep

A full audit of your existing site that shows you exactly what is costing you inquiries, what to fix this week, and what to plan for next quarter.

Discuss this build
FIG. 01Dusty Mumphrey, founder.
Tyler, TX.

004 / About

I went independent because
breeders kept losing to software.

I am Dusty Mumphrey, a software engineer from the Tyler, Texas area with more than nine years of experience building production systems for healthcare companies, car dealerships, government agencies, and startups.

I kept watching breeders and small pet businesses struggle with technical problems that were not actually that hard to solve. They just did not have anyone in their corner who could both understand the business and write the code to fix it.

Built By Dusty is that person.

I am AWS and Azure certified. I have shipped apps to the App Store. I have built HIPAA-compliant platforms. I have led engineering teams. I have also built my own businesses from scratch, so I know what it actually means to have something on the line.

When I take on a project, I treat it like it is mine.

  • AWS certified
  • Azure certified
  • Shipped App Store apps
  • HIPAA-compliant builds
  • Led eng teams
  • Crested gecko breeder

005 / Common questions

Answers, before you ask.

The contract and show kits cover dogs out of the box, with editable fields for any species. The operations kit ships with two presets, canine and reptile, because those are the programs I personally run. If you need a custom preset for horses, birds, or livestock, mention it on your inquiry and I will add it.

Workflow diagnostic and SEO sweep turn around in 1-2 weeks. Custom websites are typically 4-8 weeks. Records and genetics apps run 8-16 weeks depending on scope. I only take on a handful of builds per quarter so I can stay in the work.

Both. The template kits were designed specifically for breeders who are not ready to invest in custom work yet. The diagnostic call is also a great option if you are not sure what you need, because you will leave with a clear plan whether you hire me afterward or not.

Modern, boring, and durable. Typically TypeScript, Next.js or Astro for sites, Postgres for data, AWS or Azure for hosting. Nothing exotic. You will be able to hire any competent dev to maintain it after me.

For custom builds over $3,500, yes. The standard arrangement is a 50/25/25 split at kickoff, midpoint, and delivery, and we can talk through the specifics on our call.

14-day no-questions-asked refund. If a kit does not fit your operation, you get your money back and I would genuinely like to hear why so the next version of it is better.

006 / Start a conversation

Tell me about your
program.

For custom work, the diagnostic call, or just to ask whether a kit fits your setup. No forms-after-forms. One message, one human reply.

  • Replies within 1 business day
  • Calls are free, no pitch deck
  • Your data stays yours, always

The intake page asks the same handful of questions I would ask on a call: who you are, what species, where the current workflow is breaking, and roughly what kind of help fits. It takes a couple of minutes and lands in my inbox the same day.

Browse custom work

Or email dmumphrey@builtbydusty.com.