Built By Dusty
Loading...
Custom websites, inquiry systems, and breeder software for programs that need to look more professional, get more qualified inquiries, and run cleaner behind the scenes.
I grew up in dogs, breed crested geckos, and run my own breeder tools in production. You do not have to explain pedigrees, deposits, available animals, or waitlists to me before we can get to work.
Built for Breeders & Pet Businesses
You've tried the generic tools already. The website builder that was not built for breeders. The waitlist in Google Forms. The records split across apps, binders, and memory. I've lived that too, and I build the fixes from the breeder side.
If inquiries, deposits, and follow-up live across Facebook, texts, and payment apps, things get messy fast. This is where a sales platform or waitlist setup starts paying for itself.
When weights, pairings, health records, and pedigrees live in different places, the system breaks under real volume. A records app gives you one place to run the program.
If the site is dated, slow on mobile, or weak on buyer trust, good prospects move on before they ever reach out. Sometimes the fix is a full build. Sometimes it starts smaller.
I'm not a developer who found a niche in the animal world. I'm a breeder and handler who happens to be a senior software engineer.
Custom breeder websites, redesigns, and phased website builds that make the program look stronger and convert more of the right buyers.
Start with a refresh or grow into a full custom build.
Records and genetics software for breeders who are done juggling spreadsheets, notes, and disconnected tools.
Built around your workflow, not around a generic app template.
Sales and inquiry systems for breeders who need a cleaner path from buyer interest to deposit to pickup.
Better follow-up, cleaner waitlists, and less chaos in the inbox.
Website, records, inquiries, sales, and breeder operations built as one connected system when off-the-shelf tools are no longer enough.
One engineer, one codebase, everything connected. No duct-taping five tools together.
Start Small
Some clients start with a website tune-up, mobile cleanup, or inquiry workflow fix. Then, once the basics are working better, we decide whether it should grow into something larger.
Fix the biggest trust and conversion issues without starting from scratch.
Improve forms, follow-up flow, and lead routing so you stop losing good buyers in the cracks.
Create a cleaner starting workflow for deposits, buyer intake, and waitlist communication.
Kristen Harper
Texas Top Notch Frenchies · French Bulldog Breeder
“Very creative and knowledgeable. Gets the tasks completed quickly and is very thorough. Would definitely recommend.”
FruityZebra
Snake Keeper · ReptiDex User
“Excited for this app to grow. Can't wait for more species so I can log my whole collection.”
Richard Sperry
Python & Data Migration Client
“Working with Dusty was a pleasure. He was responsive, proactive in bringing new ideas and solutions forward, and timely in his deliverables. I highly recommend Dusty.”
Proof of work
These are not concept comps or polished mockups. They are live products, client work, and breeder systems already in use.
The same thinking behind these builds is what you hire me for: structured data, better buyer flow, cleaner operations, and software that actually fits the business.
What this section is meant to prove
Mobile App · iOS · Launched March 2026Why it matters
ReptiDex gave breeders one place to track animals, lineage, genetics, and health records instead of juggling spreadsheets and memory. Built because the market tools were not good enough.
Proof point
Live mobile product with active breeder usage and public app-store proof.
E-Commerce · Full Platform · SunsetWhy it matters
Geckistry ran a full crested gecko business with listings, genetics data, deposits, holds, and waitlist flow. The tech behind it now powers ReptiDex and Breed Ledger. This is the same thinking behind the sales systems I build for clients.
Proof point
The waitlist, deposit, and listing logic from this platform now lives in ReptiDex and Breed Ledger.
Client Project · Shopify · LiveWhy it matters
Texas Top Notch Frenchies needed a site that looked stronger, worked better on mobile, and helped the right buyers trust the program faster. The result is a branded storefront with an ongoing client relationship behind it.
Proof point
Real breeder client work with a cleaner storefront and stronger buyer-facing trust signals.
Live for Clubs · Waitlist for BreedersWhy it matters
Breed Ledger is the breeder website builder I built because Wix, Squarespace, and generic kennel management software all stop short of the actual job. Pick a template, add your animals, and you get a real breeder website on your own subdomain with relational pedigree trees, a genetics engine, and a buyer-facing directory. The same platform powers breed clubs and registries — member management and dues collection, event creation with entry fees, a real animal registration database, and a public-facing club site that draws in new members. The Gold Standard Gecko Club runs their entire registry on it today. Multi-species from the data model out (dogs, reptiles, cats, livestock, poultry, exotics). Live now for breed clubs and registries; individual breeder signups open soon through the waitlist.
Proof point
Live production platform for clubs today, with the same breeder-first architecture available for custom implementations.
Need something similar?
If you want a better breeder website, waitlist flow, internal tool, or custom platform, I can help you figure out the right next step.
Also available
Built By Dusty is breeder-first right now, but I still work with a few startups, local businesses, and niche operators that need real software help, not generic agency churn.
The common thread is usually the same. You have a workflow, product, or customer experience that is starting to outgrow the tools holding it together.
What working together looks like
Launch Package
Best for foundersBooking tools, customer portals, niche apps, internal platforms, or SaaS MVPs. I take a defined concept from rough idea to live product without you needing to assemble a full team first.
Best fit
Best when you need design, build, and deployment handled together.
Business Website
Fastest engagementFast, mobile-first, conversion-aware websites for service businesses, local brands, and niche companies that need clearer messaging, better structure, and a site they can actually use to win work.
Best fit
Best when you need a sharper online presence without building a full app.
Custom Internal Tools
Operational reliefQuotes, inventory, leads, approvals, scheduling, intake, internal dashboards. If a repetitive workflow is eating time every week, I can usually turn it into something cleaner, faster, and easier to manage.
Best fit
Best when the pain is inside the business, not just on the public site.
Mobile App Development
Mobile readyIf your customers need something in their pocket, I build mobile apps with launch in mind. That includes product flow, implementation, App Store and Play Store submission, and the practical details that usually slow teams down.
Best fit
Best when mobile access is core to the product, not a nice-to-have.
Ongoing support
Most projects do not need a giant retainer. They need a clear, reliable way to handle maintenance, improvements, and small feature work after launch.
Hosting, monitoring, security updates, and minor fixes.
Ongoing updates, moderate improvements, and steady maintenance help.
Priority support, larger updates, and room for new features every month.
Need to sort out the right starting point?
Breeder project? Start with the breeder inquiry form. Non-breeder project? I still take a limited number of strong-fit builds each quarter.
Full custom build, website fixes, inquiry cleanup, or workflow help. Tell me the problem and I’ll help sort the right starting point.
Sometimes that is a full custom project. Sometimes it is a smaller first step. Either way, you get a clear scope, price, and next move.
I build, I test, I deploy. You get updates throughout. When it's done, it's yours. Clean code, real documentation, no lock-in.
Most clients come back for more once they see what's possible. Ongoing support, new features, or entirely new projects. I'm here.
These are the topics breeders are already searching for: websites, waitlists, SEO, records software, and buyer trust. Start with the guides below, then follow the service path that fits your program.
The deposit cleared. The litter is healthy. So why is your buyer asking for a refund? The gap between deposit and pickup is the most vulnerable part of the breeder-buyer relationship, and most breeders have no system for it.
A buyer finds you through a recommendation. Maybe a friend sent them your way. Maybe they saw one of...
You have a record that points to two parent records. Each parent points to two more. You need to walk...
The sale does not start when someone messages you. It starts ten minutes before that, when a stranger is Googling your kennel name, scanning your page, and quietly deciding whether you are worth their time.
I went looking for registry software for a gecko breeding community. What I found was a spreadsheet...
It's 11pm. A breeder has three browser tabs open, a Google Sheet with color-coded columns, and a...
Full custom builds are welcome, but smaller starting points are too. Websites, fixes, inquiry cleanup, waitlist workflows, and custom breeder tools all start here.
Need a smaller starting point?
Website fixes, mobile cleanup, inquiry form cleanup, and waitlist workflow improvements are welcome too. Not every project needs to begin as a full platform.
Already clear on your scope and want to talk live?
Open Calendly booking page →