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Built By DustySoftware studio · est. 2017
Launches June 13, 2026

Case study · 001 / Breed Ledger tenant

Gold Standard Gecko Club.
From paper, Wix, and spreadsheets
to one connected platform.

GSGC is replacing physical applications, a Wix marketing site, and a stack of spreadsheets with a single Breed Ledger tenant that handles membership, animal registration, event entry, and payments. Live June 13, 2026, in front of NRBE 2026 in Daytona Beach.

gsgc.breedledger.co
Custom-branded tenantGold Standard Gecko Club

One operational system behind the public site they already had.

See the live tenant
002 / The organization

The organization

Gold Standard Gecko Club is focused on gecko conformation, phenotype, and breed-standard education. The club runs gecko conformation competitions at major reptile expos including NRBE (National Reptile Breeders Expo) in Daytona Beach, Florida, August 15-16, 2026. GSGC has industry backing from Pangea, Repashy, and Crank, and an active community of gecko breeders along the Gulf Coast.

The organization needed infrastructure that matched the seriousness of the work. Membership records, registered animals, event entries, payments, sponsor visibility, and administrative access controls all in one place. The challenge was adding that operational layer without forcing the club to replace the public website and community presence they already had.

003 / The problem

The problem

Before Breed Ledger, GSGC ran the club the way most single-volunteer organizations run today. Membership applications on paper. A Wix marketing site for the public face. Spreadsheets for dues, registrations, event entries, and sponsor tracking. Each piece worked in isolation. None of them talked to each other.

That stack worked while the club was small. It stops working when sponsors expect visible digital presence, when members want to register a new animal from a phone instead of mailing a form, when an event like NRBE creates a wave of entries that needs to land in one place, and when the institutional knowledge living on the secretary's laptop has nowhere to be backed up.

GSGC needed a unified operational system that could handle membership, registry, events, and payments together, preserve institutional knowledge as officers turn over, and give every officer role-appropriate access to the part of the organization they manage. They also needed the system to bolt on behind their existing public site rather than replace it.

004 / What got built

What got built

A custom-themed tenant at gsgc.breedledger.co, built in GSGC's gold-and-black brand identity. The build includes:

005 / Engineering decisions

Engineering decisions

006 / Technical depth

Technical depth

Under the hood, Breed Ledger is a multi-tenant SaaS system with two major customer types: individual breeder tenants and breed organizations. Each gets its own admin experience, public surface, billing model, and access rules while sharing one platform architecture.

A · Multi-tenancy

Hostname-resolved context

Tenant and organization context is resolved from the hostname, then passed through server components and actions so every request operates inside the correct account boundary.

B · Access control

Roles hit different RLS policies

Tenant users, org admins, registrars, members, and public visitors each match different Row-Level Security policies depending on the workflow.

C · Payments

Connect for orgs, subscriptions separately

Organizations collect dues and event fees through Stripe Connect. Breed Ledger separately manages platform subscriptions, keeping the two streams independent.

D · Operational continuity

One connected system

Registry records, event entries, memberships, payments, and animal data live in one connected system instead of separate forms, payment apps, and spreadsheets.

007 / The modular adoption pattern

The modular adoption pattern

GSGC is not using Breed Ledger as a public website. They have their own existing infrastructure at goldstandardgeckoclub.com and they kept it. What they added was the membership, registry, and event modules as a bolt-on operational layer.

How the two pieces fit

EXISTING PUBLIC SITEgoldstandardgeckoclub.comFront door · marketing · communityMEMBER · LOG INBREED LEDGER TENANTgsgc.breedledger.coMembersRegistryEventsPaymentsOperational layer · officer dashboard · RLS

This is the most common pattern for established organizations. You do not replace your whole site to get the operational tooling you need. Members go to the existing site to learn about the club, then to gsgc.breedledger.co to log in, register, and enter events.

GSGC now has one operational system instead of four disconnected ones, and new club leadership can step in and understand the full picture on day one.

008 / Outcome

Outcome

For breed clubs

Want this for your breed club?

Breed Ledger for clubs runs the membership, registry, event entry, and payments stack that GSGC moved onto. Standard plan from $49 a month, club-specific features, 4 to 6 week launch window.

See breed-club software →
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