The Puppy Waitlist System Kit

This is what a working breeder waitlist actually runs on. Not the contracts, that's the Contract Kit. Not the day-to-day litter operations, that's the Operations Kit. This is the waitlist itself, from the first inquiry through the one-year check-in.

Most breeders run their waitlist in a Google Doc someone updates when they remember to. Buyers reach out, the breeder says "I'll add you to the list," and three months later neither party remembers exactly what was said or where the buyer sits. By the time a litter is on the way, the breeder is improvising who gets called. Good buyers fall through. Difficult buyers get rewarded for being loud. I ran my own waitlist that way for years and it kept biting me. The Waitlist Kit replaces all of it with twelve documents (including a tracking spreadsheet) that share a consistent design and connect as a single system.

What is included:

The kit is organized into four categories. Each category solves a specific operational problem.

Start Here (2 documents) covers the orientation. Welcome to the Waitlist Kit explains what the kit is and how to start adopting it without burning out. How the System Works is the integration map showing how the working documents connect across the buyer lifecycle, from intake through one-year follow-up.

Core Forms and Policies (4 documents) covers the structural documents that define how your waitlist runs. Waitlist Intake Form is the front door for every new inquiry. Litter Reservation Form is the litter-specific commitment form you send when a breeding is confirmed. Pick Order Policy is the public-facing policy you link from your website. Buyer Screening Rubric is the internal 100-point scoring system you use after every application.

Communication (3 documents) covers the plan and the templates that keep buyers engaged across long waits. Communication Cadence Plan defines when and what to send at every stage. Waitlist Email Sequences gives you 7 plug-and-play email templates covering the full lifecycle. Buyer FAQ Template is the public-facing FAQ you publish on your website to answer 25 plus common buyer questions before they ever have to ask.

Operational Tools (3 documents) covers the scripts, the cheat sheet, and the spreadsheet that turn the system into daily practice. Difficult Conversation Scripts cover the five conversations that most often go sideways. Quick Reference Cheat Sheet is the 1-page printable summary you pin next to your desk. Waitlist Tracking Spreadsheet is the 6-tab Excel workbook with live formulas, conditional formatting, and 70 plus built-in calculations.

Why the kit makes sense over individual purchases:

At $4.99 each, the 12 documents would total $59.88 at full price. The kit is priced at $37, which saves $22.88 compared to buying every document individually at full price.

The kit also includes the integration map (How the System Works) showing how the documents connect as a single system across the four phases of the waitlist lifecycle. Individual purchases give you the documents. The kit gives you the documents organized as a working system.

Format and how it works:

Every document includes a Word version (.docx) for editing and a PDF version for printing. The email sequences also include plain-text versions (.txt) that paste cleanly into any email service provider (Mailchimp, ConvertKit, Klaviyo, Flodesk). The tracking spreadsheet is a native .xlsx file with live formulas plus a printable PDF. The .xlsx file works in Excel, Apple Numbers, and Google Sheets.

The kit is delivered as a single zip download, organized into folders for documents, emails, scripts, and the spreadsheet. Customize each document to your program before you use it. Save your customized versions with clear filenames so you don't lose track of which version is current.

Pairing with the Contract Kit and Operations Kit:

The Waitlist Kit is the workflow layer for waitlist operations. Built By Dusty also ships a Contract Kit covering the legal layer (Sales Contract, Deposit and Waitlist Agreement, Stud Service Agreement, Live Arrival Guarantee, Co-Ownership Agreement, Guardian Home Agreement, Breeding Rights Contract, Buyer Application, and Go-Home Package), and a Working Breeder Operations Kit covering the day-to-day operational layer (deeper buyer screening, whelping, puppy tracking, placement coordination, and health testing). The three kits are designed to work together.

The Litter Reservation Form in this kit hands off directly to the Deposit and Waitlist Agreement in the Contract Kit. The Buyer Screening Rubric here scores the output of the Buyer Application in the Operations Kit. The Post-Pickup Check-in emails in this kit reference the Post-Placement Check-In form in the Operations Kit.

You can use the Waitlist Kit on its own. The forms reference the other kits in places, but each document stands alone and is useful regardless.

Who this is for:

For working breeders running serious programs in dogs, reptiles, cats, horses, livestock, or any species where consistent waitlist paperwork is the difference between professional and improvised. Especially useful for breeders who place into multiple homes per year and want every buyer in their pipeline to receive the same quality of communication, screening, and follow-up. Also useful for newer breeders setting up their first program who want a system to grow into instead of forms to grab one at a time.

Built by an active breeder. Adopted by working programs.

Get the Waitlist Kit.